PROPOSAL IN RESPONSE TO RESEARCH:

 

 

 

Now that I have completed my research stage of my project, I feel it important to reflect on what conventions of my products I have established in response to feedback and evidence, gained from both customer and existing product research. It is important that I reflect on conventions established all the way through my project, so that I can ensure that all of my conventions are indeed attractive and appealing towards my target audience, leading to further success of my product.

 

Based on evidence from my questionnaire, of which I handed out to a range of age groups in differing settings, I have been able to confirm some of the conventions that will appeal to my target audience, and that I will strongly apply to my products with the aim to improve its success.

 

From my questionnaire, I was able to identify that my target audience will be between an age group of 15-18 years old, and female. I feel this is quite a positive target audience to produce for, as due to the fact that i am a female of that age group, I feel I have a better grasp of what kind of things will be appealing toward that target audience, thus ensuring that all appealing conventions are included, leading hopefully to further success of my product.

 

Also with reference, to my questionnaire results I have established the genre of which will be applied to my music video, advertisement and CD album cover. This genre is Indie-pop/Pop. I established this as the majority of my target audience rated this genre as their preference, thus by applying this genre I can ensure that my target audience will be attracted to my products. It is important that this genre stays constant throughout the entire project, and is not confused with other genres, of which may be less appealing. To ensure that I achieve this, it is important that the msie-en-cence costume and make-up code, props, iconography and conventions of the video itself, are all representative of the pop and indie nature. This is why I will have to closely examine current pop music videos on the market, that are already successful products to ensure that my product follows similar conventions and applications.

 

I have had to ensure that the models I use in all my products are also presenting an image associated with the genre, of my products, so that the image, of which was highlighted as an important feature of the products, will be appealing to my target audience.

 

I will use a range of social media, on a range of platforms to publicise and advertise my products as especially due to the age of my target audience, I feel it will be an good way to keep my target audience in the loop and thus lead to further success of my products.

 

The colour scheme and typography that I use, will too have to be confirmative of my pop/indie pop genre, as the song too will have to be, however i will have to ensure that this genre shown through colour scheme and typography is applied throughout all three of my products to avoid confusion and a range of genres being applied which could potentially deter my target audience. For this reason once I have chosen the typography and colour scheme, although maybe not identical I will aim to keep this flow throughout all my products further emphasising my chosen genre and thus appealing to my target audience.

 

The average price of my album cover, will be between £6-7.00, and the image on the front will be one of the most important conventions to entice people to buy my album cover. This is so important as if my target audience is attracted to one of my products it will increase the possibility of the rest of my products being successful and to be sold as a set.

 

By producing this brief/proposal I have given myself a plan of which I can closely refer back to when producing my three products, as a means of ensuring that all the current conventions I have already established can and will be applied leading to the overall success of my products.

Customer Profile

Here is my customer profile.

Here I have created a fictional character, of whom is representative of my entire target audience. To create this I needed to refer closely back to my questionnaire and the results from this, as a means of reminding myself of the likes and dislikes of my target audience. It is really important that I create this, as due to the fact that my products will have to be appealing to the particular preferences of my target audience, creating an visual fictional character of whom represents my target audience enables me to be vigilant in corresponding my ideas to the preferences of my target audience ultimately leading to a more successful, appealing product. I will need to refer back to this throughout the remainder of my planning and also when I come to producing my products, as this will ensure my products are attractive to my target audience.

Results from questionaiire. real from naomipalfreman36

Here, I collected the results from my questionnaire, and plotted the data onto visual graphs so that I can establish the conventions of which appeal to my target audience. From this data, I have firstly established my target audience, useful as now I am aware of whom I am producing my products for. Also from the rest of the data I am now aware of the conventions that appeal to my particular target audience. This is important, as if I know what my target audience wants, I will be able to include appealing conventions, furthering the chances of them being attracted to my products and thus improving its success rates. I think it is very good that the age group of my target audience is similar to mine, as this means that I am more aware of appealing conventions too, thus furthering my chances of a successful three products.

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This is the transcript for my Questionaiire:

1.       WHAT IS YOUR GENDER?

2.       HOW OLD ARE YOU? 7-10 11-14 15-18 19-22 23-26 27 AND OVER.

3.       DO YOU WATCH MUSIC VIDEOS? YES NO

4.       HOW OFTEN DO YOU WATCH MUSIC VIDEOS PER WEEK? 1-3 4-6 7-9 10 OR MORE

5.       HOW OFTEN DO YOU LISTEN TO MUSIC PER DAY? 1-3 TIMES 4-6 TIMES 7-9 TIMES 10 OR MORE?

6.       WHAT IS YOUR FAVOURITE MUSICAL GENRE? R &B, FOLK/COUNTRY, JAZZ, ROCK, HIP-HOP, POP, CLASSICAL, REGGE, SOUL OTHER

7.       WHAT ATTRACTS YOU TO WATCH MUSIC VIDEOS? ADVERTISMENTS, SOCIAL MEDIA, ARTIST, WORD OF MOUTH, BILLBOARDS.

8.       WHAT KIND OF MUSIC VIDEO IS YOUR PREFERENCE? NARRATIVE, CONCEPTUAL, PERFORMANCE, I DON’T MIND

9.       DO YOU LIKE TO SEE THE MAIN ARITST IN THEIR MUISC VIDEO OR FICTIONAL CHARACTERS? MAIN ARIST, FICTIONAL CHARACTERS

10.   DO YOU BUY MUSIC ALBUMS? YES NO

11.   HOW OFTEN DO YOU BUY ALBUMS FROM SHOPS PER MONTH? 0 TIMES 1-2 TIMES 3-4 TIMES 5-6 TIMES 7 OR MORE.

12.   WHAT IS THE AVERAGE AMOUNT YOU WOULD SPEND ON ONE ALBUM? 0 I DON’T BUY THEM, £0-£2.00 £2.01- £3.00 £3.01-£4.00 £4.01-£5.00 £5.01-£6.00 £6.01-£7.00 MORE THAN £7.00

13.   WHAT ATTRACTS YOU TO BUY AN ALBUM? THE IMAGE ON THE FRONT, THE ARTIST, THE TEXT/TYPROGRAPHY, THE COLOURS USED, THE PRICE, THE GENRE SHOWN THROUGH ICONOGRAPHY, FEATURED SONGS.

14.   DO YOU LOOK AT MAGAZINE ADVERTISMENTS OF ARTISTS? YES NO

15.   WHAT ENTICES YOU TO LOOK AT MAGAZINE ADVERTISMENTS? I JUST COME ACROSS THEM, THE IMAGE, TO FIND OUT TOUR DATES, TO STAY IN THE LOOP, I DON’T.

16.   WHAT SOCIAL NETWORKING SITES DO YOU USE MOST? FACEBOOK, INSTAGRAM, WHATSAPP, TWITTER, SNAPCHAT, YOTUBE, GOOGLE+, FLICKR,TUMBLR.

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Amy winehouse replicar from naomipalfreman36

Here I have replicated an existing album cover, published with reference to Amy Winehouse's album 'Hidden Treasures'. I feel this is an important task, as my replicating an existing album cover I am familiarising myself with the typical conventions necessary when producing an successful album cover and in addition I am also able to analyse audience feedback in which will aid me in improvements I can make when producing my actual album cover, at the end of my project. I feel this task has been successful, and I aim o refer to it when actually producing my album cover.