Friday 30 October 2015

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Here i have analysed feedback for my editing task shown below. This is important as i must ensure that i take on board audience feedback so that i am aware of conventions that have been appealing to people, and thus i can include them in my own music video in attempt to attract a wider target audience. Furthermore i can also analyse negative conventions and thus not include them in my own music video to avoid deterring people from watching my video. This is an important part of my research as i am becoming aware of the popular and successful conventions used in everyday, popular music videos and I am also learning how to apply these conventions using platforms such as abode after effects which takes time to master the use of new tools and effects and thus am preparing myself for the new software i will come into contact with when making and editing my own music video later on.

Monday 19 October 2015



Here, Julianna (the person im working with) and I went around the school, filming different shots of Rebecca. we did this with an aim to practice our editing techniques, in order to ensure our skills our up to a high standard ready for when we begin to edit our own music video. We used abode after effects as our hardware in which we were to edit this shot, although difficult at first to actually learn the controls of this new software, with the aid of YouTube tutorials we were able to complete the task. I shall go around peers and friends at school to ask them to express their views also, this will further enrich my understanding of attractive editing effects that will further encourage people to watch my music video.


Here I have analysed how females are represented in the media, with reference to album covers. I have chosen kylie Minogue as she is a very iconic women, well established in the media and so I feel she is a clear representation of females in general. I have analysed this to give me ideas of whether I am aiming to conform or subvert Orr the typical representation of women within the media, when making my own album cover.

Representations of women in the media deconstruction neyo, taylor swift, ect. from naomipalfreman36

Here I have analysed how females are presented in music videos, using two music videos 'coming with you' and 'bad blood' of which portray very different representations of women and demonstrate very different messages. it is important for me to analyse the representations of gender in order to ensure that I am aware as to whether I will conform or subvert from the typical representations of gender in my own music video. I have also ensured that I make reference to feminine theories such as Mulvey who established the male gaze theory.