Here i have analysed feedback for my editing task shown below. This is important as i must ensure that i take on board audience feedback so that i am aware of conventions that have been appealing to people, and thus i can include them in my own music video in attempt to attract a wider target audience. Furthermore i can also analyse negative conventions and thus not include them in my own music video to avoid deterring people from watching my video. This is an important part of my research as i am becoming aware of the popular and successful conventions used in everyday, popular music videos and I am also learning how to apply these conventions using platforms such as abode after effects which takes time to master the use of new tools and effects and thus am preparing myself for the new software i will come into contact with when making and editing my own music video later on.