Here I have analysed Taylor Swift 'Bad Blood' advertisement, I thought this very appropriate after actually analysing the actual music video, as I felt this meant that I could understand the transformation of genre and themes from video form to image form, of which I will actually have to achieve when I create both my music video and also my magazine advertisement for my artist. Furthermore for this task it is important that I analyse current products available on the market, as a means of ensuring I conform to all typical appealing conventions that are both enjoyed and expected when creating my own advertisement.

Narrative theories from naomipalfreman36

Here I have analysed 'Taylor Swift- Love Story' with reference to narrative theories. It is important that I do this, as it will further enhance my understanding of what conventions I will want to follow when producing my own music video, for example in this particular one, there is a strong fairy-tale reference to Shakespeare's Romeo and Juliet thus, attracting a specific target audience. This therefore enhances my thoughts and imagination, enriching me with ideas of what particular conventions and themes are attractive to a target audience similar to my own.

This is an analysis of 'Foo Fighters learn to fly' music video with strong references to narrative theories, for example theories presented by Todorov and Propp, two theorists who identify several conventions and components present in many music videos. It is beneficial for me to analyse existing products in this nature because when creating my own music video it is important that I understand narrative conventions that are present in other pieces of successful media, thus applying them to my own music video may help to increase my video's popularity. In addition to this I can also establish which narrative conventions appeal to which target audiences and thus I can decide what narrative conventions I will apply to my own music video for purposes of attracting my own target audience, in this case it is important for analysis of genre to come into part. This particular music video was confirmative to Todorov's narrative theory and appeals due to its humour applied within Todorov's structure of narrative.