Here i have both visually and textually presented the characters we will include in our three products. These characters have been selected because we feel they are all conformative of the Indie pop genre, and would look representative with the correct accompanied iconography and mise-en-sence, furthermore they will work well together, as they are all of a similar stature and physique as well as ethnic origin. This enables us to ensure that our target audience of whom are drawn to the Indie pop genre, can identify with these characters and will be more entitled and persuaded to buy/listen to our products. Visually, we refereed back to the band members of 'Echosmith' of whom wrote and sang the song 'Cool Kids' as they are representative of the Indie pop genre. In addition, all these models/characters are the same school year and age as us, enabling us to mutually arrange times to film and produce our products.