Here I have analysed Taylor Swift 'Bad Blood' advertisement, I thought this very appropriate after actually analysing the actual music video, as I felt this meant that I could understand the transformation of genre and themes from video form to image form, of which I will actually have to achieve when I create both my music video and also my magazine advertisement for my artist. Furthermore for this task it is important that I analyse current products available on the market, as a means of ensuring I conform to all typical appealing conventions that are both enjoyed and expected when creating my own advertisement.